B2W Radio: Creativity Can’t Be Memorized

On this Birth2Work Radio program, our guest is Sir Ken Robinson, Ph.D., an internationally recognized speaker and leader in the development of tools for teaching and sharpening creativity. He discusses the necessity for creativity in the workplace, the use of unprecedented technological tools that can support innovation, and the unintended consequence of the loss of opportunities to practice being creative in our youth.

What is creativity? As Robinson defines it: creativity is the process of having original ideas that add value. In business, leaders are now cultivating organizational dynamics where creative ideas are routinely sought and encouraged. Old skills may have been worth $25 an hour to businesses that needed a pair of reliable hands on the assembly line, but those types of jobs have largely gone away and a new breed of worker has emerged in the void. New workers are expected to think differently, and in today’s competitive work environment are required to do more than the same task over and over. Success in the workplace requires an ability to see new and better ways to improve current output or create something new altogether. There is an intense global interest in how to promote real creativity and how to identify the conditions under which it flourishes.

Life experiences at home and lessons at school that encourage young people to make things up and figure things out are what ready them to become successful adults.

Sir Ken Robinson